Florida Citrus Marketing & Advertising Division: A Powerful Partner in Saving Small Citrus Farms
Strengthening Florida’s Citrus Industry Through Expert Marketing & Advertising
The Florida Citrus Marketing & Advertising Division plays a critical role in supporting the Save Florida Citrus Groves Foundation by promoting the importance of small, family-owned citrus farms. Through strategic branding, innovative advertising, and community outreach, this division works to educate consumers, drive demand for locally grown Florida citrus, and ensure small citrus farmers thrive in an increasingly competitive market.
Florida Citrus Marketing & Advertising Division: A Powerful Partner in Saving Small Citrus Farms
Why a Dedicated Marketing & Advertising Division Matters
The citrus industry is more than just a part of Florida’s agricultural history—it’s a symbol of the state’s identity and a crucial economic driver. However, small citrus growers face immense challenges, including corporate land development, citrus greening disease, and limited marketing resources compared to large-scale citrus operations. That’s where the Florida Citrus Marketing & Advertising Division steps in, bridging the gap between farmers and consumers through targeted awareness campaigns.
With in-depth expertise in consumer engagement, branding, and digital advertising, the division ensures Florida’s small citrus groves don’t get lost in the noise of mass-produced citrus products from large agribusinesses. Instead, it highlights the superior taste, quality, and sustainability of Florida-grown citrus, making it easier for consumers to choose fresh, locally sourced oranges over corporate-produced alternatives.
How the Division Supports Small Citrus Farmers
The Florida Citrus Marketing & Advertising Division provides essential marketing services that small citrus farmers would otherwise struggle to access, including:
Strategic Digital Marketing: Using SEO, social media, and targeted advertising to increase consumer awareness of fresh Florida citrus.
Branding & Storytelling: Developing compelling narratives around family-owned citrus groves, highlighting their history, sustainability efforts, and superior quality.
Retail & Restaurant Partnerships: Connecting small citrus growers with local grocery stores and restaurants that prioritize farm-to-table produce.
Consumer Education Campaigns: Informing the public about the benefits of buying locally grown citrus and the risks of losing Florida’s citrus industry to corporate expansion.
Advocacy & Industry Representation: Amplifying the voices of small citrus farmers in state and national discussions on agriculture policy and industry sustainability.
A Unique In-House Partnership with the Foundation
Unlike traditional marketing agencies that operate separately from the industries they serve, the Florida Citrus Marketing & Advertising Division is deeply integrated into the Save Florida Citrus Groves Foundation. This partnership is unique because:
It Combines Advocacy with Marketing: The division doesn’t just promote Florida citrus—it actively fights to protect small citrus groves through awareness campaigns and fundraising efforts.
It Helps Farmers Without a Big Budget: Small citrus farms often lack the resources to invest in large-scale marketing; this division provides them with the exposure they need at no cost.
It Strengthens Consumer Loyalty: By consistently educating consumers on the importance of small citrus farms, the division fosters long-term support for locally grown Florida oranges.
Preserving Florida’s Citrus Industry, One Grove at a Time
The Florida Citrus Marketing & Advertising Division isn’t just a marketing agency—it’s a lifeline for small citrus farmers. By leveraging innovative marketing strategies, public awareness initiatives, and direct consumer engagement, the division plays an essential role in preserving Florida’s citrus heritage.
As part of the Save Florida Citrus Groves Foundation, this division ensures that small, family-owned citrus farms receive the recognition and support they deserve—so that fresh, locally grown Florida oranges remain available for generations to come.
Save Florida Citrus Groves Foundation: Donate today to help save the future of the iconic Florida orange