Executive Leadership

Save Florida Citrus Groves Foundation, Inc., is the first and only nonprofit foundation dedicated to saving the backbone of Florida's citrus legacy. We advocate with facts and provide grants to help preserve small, family-owned groves—and the future of the iconic Florida orange. Adrian Bryce, Founder & Executive Director, is a multi-faceted and award-winning entrepreneur who has launched and marketed multiple companies that have incorporated the fruit and vegetable industry.

“From a citrus grove perspective, they are nostalgic and I don’t think people realize how important they are, especially Floridians,” he says. I believe it’s not being presented to the public in a way to sway public opinion to care more about their state's legacy. As the first and only nonprofit to do so, I believe this can be accomplished with the right push.” —Florida Business Observer

“Florida is begging for help, but the funds are mostly going to the biggest producers, and everyone else is going out of business, or they're just focused on addressing the greening disease,” he explained. “But small citrus growers are the ones keeping everything afloat, so we decided to create a foundation that would be the middleman for small family-owned citrus farmers. I want to remind people what Florida is about and known for, and they can't depend on help from the state. We need to take care of this issue; we need a coalition made up of different small businesses.” He believes there's a disconnect between Floridians and the state's legacy. —FreshFruitPortal.com